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About
My name is Viktoriia Stelmashova.
I am a fashion designer from Ukraine and have been doing what I love my entire life.
My brand, StelmashoV Couture, was founded in Kyiv in 2002.
The war forced me to move to Germany, and for the past three and a half years I have been living and working in Potsdam.
2023
Charity pop-ups for Ukrainian designers, participation in the Blickfang Berlin fair, and a fashion show at Rotterdam Fashion Week.
2024
My first fashion show in Berlin.
2025
A fashion show at Frankfurt Fashion Week and a show at the Fashion Open Air in Berlin.
Design Principles
Architecture — garments are created as architectural forms. Precise cutting, construction and sculptural silhouettes form the foundation of the design.
Transformation — transformation is a key element of the brand's design language: reversible garments, detachable elements and modular details.
Craft — respect for craftsmanship and materials. Each piece is created with attention to construction, fabric quality and details.
About the Brand
STELMASHOV is an independent fashion brand founded by designer Viktoriia Stelmashova in 2002 in Ukraine.
The brand is currently based in Berlin, Germany, while continuing to develop between Germany and Ukraine.
Production takes place in Berlin and Kyiv.
Brand Philosophy
STELMASHOV views clothing as a form of artistic expression.
Collections balance structure and fluidity, strength and fragility, tradition and modernity.
Materials
The brand works primarily with natural materials: silk, cashmere, wool, leather and high‑quality fabrics.
Archival and vintage materials are also used, including upcycling.
New fabrics are sourced from certified European manufacturers.
Designer
Viktoriia Stelmashova is the designer and founder of STELMASHOV.
The brand develops between Berlin and Kyiv.
Manifesto
STELMASHOV creates clothing as architecture for the body.
The brand combines precision tailoring, transformation and respect for craftsmanship.